New Zealand First believes that our tourism industry is an essential export earner and as such its ongoing survival is critical post COVID-19. 

To that end, while in government New Zealand First has and will continue to ensure that resources and funding are focused on the growth of domestic tourism. We are also committed to ensuring we can safely allow the return of international visitors.

We recognise that tourism is the livelihood of many New Zealanders and believe there is more to be done in helping Kiwi’s understand the career prospects and pathways in this exciting industry. That is why New Zealand First will continue to support initiatives such as the ‘Go with Tourism’ programme. New Zealanders must be put first when businesses are looking to employ. However, as we have already said, where we need foreign labour we will make every endeavour to ensure there are clear pathways to access foreign expertise. Some examples of this are those who work seasonally in rafting or ski fields.  

It is also important to acknowledge that environmental policy and the success of our tourism industry are closely related. It is clear that businesses benefit from our environment when it is healthy and sustainable. New Zealand’s environment gives us a strong competitive advantage over the rest of the world. Because of this, New Zealand First commits to ensuring that any efforts to grow the tourism industry must work in tandem with sustainable environmental policies. Doing this will have implications on productivity, but works toward the important focus of increasing beneficial long-term revenue as opposed to only aiming to increase the number of tourists coming into the country.

New Zealand First will work with the industry and ensure that funding remains at the levels required to maintain good industry outcomes. 


  • Utilise tourism to support thriving and sustainable regions
  • Explore ways to improve productivity within the tourism industry
  • Help New Zealand deliver exceptional visitor experiences
  • Use tourism to protect, restore and champion New Zealand’s natural environment, culture and heritage
  • Work towards tourism improving the lives of New Zealanders